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Who founded the SUBWAY® chain, when did the first store open and where was it located? |
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The SUBWAY® chain was co-founded by Fred DeLuca, a 17-year-old college freshman, and Dr. Peter Buck. The first outlet opened in Bridgeport, Connecticut on August 28, 1965 and was called Pete’s Super Submarines. |
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When did the first SUBWAY® franchise open and where was it located? |
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The first SUBWAY® franchise opened in 1974 in Wallingford, Connecticut. |
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What is the SUBWAY® chain’s mission statement? |
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To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Quick Service Restaurant industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they like it. |
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What are the SUBWAY® chain’s core values? |
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We are committed to customer satisfaction through offering high quality food with exceptional service and good value
• We take great pride in serving each other, our customers and our communities
• We seek continuous improvement in all that we do
• We value a sense of urgency and emphasise an innovative, entrepreneurial approach to business
• We expect fairness and mutual respect in all our activities
• We know our success depends upon the initiative we take individually and our ability to work as a team. |
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How many SUBWAY® franchises are open and in how many countries? |
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There are more than 25,000 SUBWAY® franchises in over 80 countries and territories worldwide. |
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Where is the SUBWAY® chain’s headquarters and how many people does it employ? |
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The SUBWAY® chain employs more than 600 people at the Milford, Connecticut headquarters. |
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Is the SUBWAY® chain a publicly held company? |
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No, the SUBWAY® chain is a privately held company and is not traded on the stock exchange. |
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What percentage of SUBWAY® outlets are company owned? |
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Almost all SUBWAY® outlets are franchised. There is only one company-owned unit, which is operated as a testing facility by the Research and Development department. |
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What is the initial investment in the setting up of a SUBWAY® outlet in the UK and Ireland? |
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The initial investment ranges from c. £100,000 to c. £245,000 for a traditional location and from £45,000 for a non-traditional location. |
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Does the company offer any financial assistance to its franchisees? |
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For new franchisees, the SUBWAY® chain offers an equipment leasing programme. For existing franchisees, the SUBWAY® chain offers remodelling, relocation and expansion loans. |
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What other support does the company offer its franchisees? |
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The SUBWAY® chain provides a variety of services, such as outlet design and local marketing assistance. |
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What is the SUBWAY® chain’s target market? |
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The target market is adults between the ages of 16 and 39. |
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What is the SUBWAY® chain’s marketing goal? |
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To bring customers into the stores and keep them coming back! In other words, the SUBWAY® chain wants to make all potential customers aware of its product, convince them to try it, and by providing good value, and great fresh food, turn them into regular satisfied customers. |
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What types of technology does the SUBWAY® chain use? |
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In January 2001, the SUBWAY® chain fitted a PC-based point-of-sale cash register in all outlets. All weekly paperwork and accounting is carried out on the PC and sales are electronically transmitted to headquarters. Each franchisee also has access to the company’s intranet and voicemail. |
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What is the most popular SUBWAY® sandwich? |
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The steak and cheese, meatball marinara and sweet onion chicken teriyaki Subs are some of our customers favourites. |
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What steps does the SUBWAY® chain take to ensure food safety in its outlets? |
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Disposable gloves are required to be worn during all food handling procedures and all franchises are provided with detailed information on the correct food handling procedures in order to train their staff members. The procedures cover correct hand washing, glove-use procedures, and food rotation. Food is prepared fresh daily, and temperatures of fridges, freezers and counters are monitored regularly. |
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What is the SUBWAY® franchisee-training programme like? |
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Each franchisee candidate is required to attend a two-week training course. The time is spent in the classroom and on-site at a local SUBWAY® outlet. The course consists of 50% classroom training and 50% outlet training, so you can practise in reality what you have learnt in the classroom. At the end of the two weeks, each attendee must pass a comprehensive exam in order to become a SUBWAY® franchisee. Once you have completed your training, you will begin working with your Developer on the next steps. |
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How does the SUBWAY® chain’s HQ communicate with its franchisees and the world? |
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HQ communicates with its franchisees through newsletters, voicemail, e-mail, intranet and regularly produced training videos. It also communicates to the world and franchisees via the Internet. |
