" The SUBWAY chain has doubled the number of stores in two years – now over 1,100 open in the UK & Ireland!"
In line with the SUBWAY® chain’s UK and Ireland expansion plans, the aim of the current marketing, advertising and public relations campaign is to support the growing number of SUBWAY® outlets and boost the brand’s profile.
The UK and Ireland public relations and advertising campaign focuses on a range of national, regional and trade media.
The goal is to mirror the highly effective marketing in the US, which has been very successful in increasing sales. In the UK and Ireland, the SUBWAY® chain advertises on a national and regional level on TV, radio and in the print press.
The SUBWAY® chain fills a gap in the market for great tasting food made the way you want it. Specialists in SUB sandwiches and salads, the SUBWAY® chain has experienced significant growth in recent years as a “popular alternative” to other food options.
SUBWAY®
is a registered trademark of Doctor's Associates Inc.
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