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irish fast food / takeaway market (source mintel report - takeaway fast foods - irish series)
The all-Ireland takeaway food market has an estimated value of € 774 million in 2003, with € 426 million from the Republic of Ireland and £247 million ( € 348 million) from Northern Ireland . The market has grown by 35% between 1998 and 2003.
Lifestyle changes mean that consumers will demand food that is quickly prepared, and that can be eaten 'on the go' if required
The SUBWAY® chain now has more outlets in Northern Ireland than McDonald 's.
The chain is currently increasing its presence in Ireland and is providing serious competition for other fast food outlets, offering a healthy alternative to greasy and fatty takeaway foods.
Operators that are embracing healthy eating issues will differentiate themselves from their competitors

 

     
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